Merchandising is the key to retail success. Simply having a great product and putting it on the shelf will not result in sales. We need to be very clear about who we are and what we have to offer. Like it or not, we need to romance and entertain our customer or someone else will. We do this with our store front, signage, display, hiring great staff, and engaging the customer's five senses to create retail "experiences" in our store. Retail is detail and this workshop will help you pull it all together to create a store that shines!
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