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Introduction to Facebook For Business

In this Level 1 (introductory) workshop, you will learn how to build, create, manage, maintain and advance a Facebook page for your business.  Some of the areas we will be covering include:

  • Basic overview of Facebook
  • Setting up a Business Page on Facebook – Review of important settings
  • Customize your page to “Stand Out from your Competition”
  • Tips to grow your audience and get more people to see your posts
  • Types of content to create, when to post and how often 
    • Feed vs stories, video, UGC, FB live, and more.
  • How to increase your followers/page likes
  • Introduction to advertising - types of ads, boosted posts, ad objectives and ad budgets
  • Facebook insights and analytics

 

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