Any successful professional can tell you that great businesses are built on strategy. Strategy is the difference between short-term success and long-term sustainability. It's about having your finger on the pulse of the industry and using that knowledge to your advantage. It's about charting a definitive course for your business and maximizing your resources to meet your goals. It's about stoking the embers of excitement among your clients and keeping that momentum building.

Whether you are just entering the tourism industry or looking to invigorate your operations, the Tourism Business Plan Builder is the ideal tool for building your ideal business. Based on the National Occupational Standards for Tourism Small Business Operator, the Tourism Business Plan Builder consists of four modules that will give you greater mastery over every aspect of your unique operation.

Business Plan Builder Tool Features

· Audio clips that clarify interesting new concepts.

· Video clips that feature real industry experts.

· Flash clips that expand on the content.

Module 1 – Business Profiles & Strategies

Determine the type of business you have, formalize your SWOT analysis and business goals and values, and consider industry trends and strategic alliances.

Module 2 – Marketing & Sales Essentials

Explore pricing, promotion, advertising, and distribution of your products or services, as well as effective marketing plans and sales forecasting.

Module 3 – Business Operations

Determine management's role in the business, your labour requirements, and human resource issues that might apply, along with how these issues impact your labour budget and operation plan.

Module 4 – Financial Plan

Monitor, analyze, and predict financial resources, and construct an action plan to implement your financial strategy.

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