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6-Part Business Plan Development Series-Marketing Strategy & Planning (Part 1) DAY 2 ZOOM

Business Plan Training Series - Delivered via ZOOM

6 half-day sessions for 6 consecutive weeks - 9:00 am to Noon
The first series will run every Wednesday starting September 21 through October 26.

Training for Current & Prospective Business Owners
This training is perfect for businesses considering an expansion or anyone who is looking to start a new business. Instructors, who also run their own business, will walk participants through the major components of a business plan and how to write a thorough and compelling document. 

Price $300 (Complimentary for the inaugural series)

Click here to view the Business Plan Development Series infosheet.

Business Plan Development Series Flysheet

Day 1 - Sept. 21
Business Description & Market Research

  • Naming your business
  • Ownership, business background & location
  • Market research (primary & secondary research, survey development)
  • Analysis & trends (size, maturity, seasonality, segmentation, competition)

Day 2 - Sept. 28
Marketing Strategy & Planning (Part 1)

  • Marketing objectives, positioning & budget
  • Pricing strategies
  • Product life cycle
  • Channels of distribution

Day 3 - Oct. 5
Marketing Strategy & Planning (Part 2)

  • Promotional tactics
  • Digital marketing
  • Setting up your marketing tactics calendar

Day 4 - Oct. 12
Financial Planning

  • Reading & Understanding Financial Statements
  • Financial Projections

Day 5 - October 19
Management, Operations & Funding Sources

  • Internal Management needs
  • Human Resource needs
  • Production Methods
  • Facilities & Equipment
  • Legal Issues
  • Various places to acquire funding

Day 6 - October 26
Risk Assessment & Executive Summary

  • Identify and attempt to mitigate various risks that could impact the start-up or operation of a business
  • A brief overview of the entire business plan.
Participants must register for the entire 6-part series in order to attend individual sessions

There is currently no scheduled dates available for this course.

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