Upcoming Training

We all know we should be ‘doing’ social media but are you clear about, WHY you need to use it for your business? WHO your audience is? WHAT to share on WHICH tool(s) and WHEN?

In this 3-hour workshop you will learn some fundamentals of marketing and how social media fits in, as well as:

• The social media landscape and business model
• Why your business is using social media so you have a clear focus for each tool
• Who is your ‘best’ audience – the basics PLUS using the power of machine learning to optimize reach
• What, when and where to share – messaging, creative, timing and tool – finding the right balance with your (often limited) budget
• Strategy execution (how to make it all happen) – Using SMM tools to lighten the load
• Measuring your success with analytics
• How to manage your reputation in a crisis situation

We all know we should be ‘doing’ social media but are you clear about, WHY you need to use it for your business? WHO your audience is? WHAT to share on WHICH tool(s) and WHEN?

In this 3-hour workshop you will learn some fundamentals of marketing and how social media fits in, as well as:

• The social media landscape and business model
• Why your business is using social media so you have a clear focus for each tool
• Who is your ‘best’ audience – the basics PLUS using the power of machine learning to optimize reach
• What, when and where to share – messaging, creative, timing and tool – finding the right balance with your (often limited) budget
• Strategy execution (how to make it all happen) – Using SMM tools to lighten the load
• Measuring your success with analytics
• How to manage your reputation in a crisis situation